The use of smartphones and other connected mobile devices has become an integral part of human life over the past three decades. This has led to the increased volume of data available to telecom operators and, thus, the growing popularity of big data applications in the telecommunications industry.
Arguably, big data holds the key to the uniquely wonderful future of the telecom industry. With data volumes shooting up exponentially, telecom companies are applying present-day technologies to harvest the power of big data solutions for the telecom market.
Perhaps you are interested in how big data can help telecom service providers; sit back and enjoy this article that discusses 5 real-life uses of big data in the telecom industry. Furthermore, feel free to read about everything you need to know on big data in telecom, according to EPAM Anywhere Business.
5 real-life uses of big data in the telecom industry
Why big data in the telecom industry? Telecom companies can use big data to provide major benefits and ideas for many solutions. Big data analytics in telecommunications has become important to drive growth and profitability in the telecom industry. Below, we will discuss how telecom companies apply big data analytics.
Predictive analysis and customer churn prevention
Big data is your go-to if you desire smart prediction of customer behaviors to build a forecast. Big data applications in telecommunications involve using historical data to gain insight into customer data. Thus, analyzing customer preferences and making data-driven decisions.
For example, it requires a lot to keep a customer base in the telecom industry because of poor customer service, unresolved queries, network issues, availability of better options in the market, and a hike in prices, among others. Therefore, a telecom operator can use big data in the telecom sector to analyze its customers’ behavior and address any issue that is of concern before it leads to customer churn.
Fraud and revenue leakage prevention
It is no news that telecom companies lose some of their revenues to fraud and cybercrimes yearly. However, the bad side is that it affects the relationship between telecom companies and their customers. Hence, big data is needed in the telecom industry to help fight and prevent fraud.
Big data analytics for telecom helps to develop effective fraud detection techniques and tools that can monitor the behaviors and activities of cybercriminals. With this monitoring, telecom companies can be kept abreast of regular data traffic changes over a network.
Customer segmentation and targeted marketing
As said earlier, big data solutions for the telecom market help companies better understand their customers. One area in which telecom companies get insight into customer data is understanding how customers use the services they offer. With this knowledge, telecom companies can rightly target the best audience for a particular service, product or offer at a particular time.
Furthermore, big data analytics for telecom allows telecom companies have access to information like customer location, preferences, demographics, currency, and purchasing behavior. This information is also used to divide customers into four segments, thus tailoring their content and strategy for each customer or market segment.
Network management and optimization
One of the goals of a telecom company is to have a loyal customer base. Telecom companies can achieve this goal by using big data analytics in telecommunications better to serve their customers through network management and optimization.
Big data analytics allows a telecom company to use historical data to find the root cause of the problems encountered by its customers and provide solutions. Furthermore, future problems can be predicted and network management optimized to ensure the smooth functioning of the company.
Another use of big data in telecommunication is the development of recommendation engines. A recommendation engine is a set of smart algorithms used to consider various customer profiles, their impulse behavior, and any plans they may have purchased. It then predicts customers’ future needs and offers them options they might go for in the future.
This article has discussed 5 real-life uses of big data in the telecom industry. It can be deduced from the uses mentioned above that big data application in the telecommunications industry has brought a revolutionary change. The advantages are countless, and big data will continue to introduce more compelling features that will further help the telecom industry. Lastly, we recommend browsing the pages of EPAM Anywhere Business for services on big data solutions for the telecom market.