In the era of brick-and-mortar dominance, the idea of expanding internationally was certainly exciting but also wildly daunting. It was not easy to start selling in other countries. Even brands that partnered with foreign companies, so they didn’t need to open overseas branches, had many hurdles to overcome. How would taxes work? And the returns? How could they protect their reputation from a distance?
Then e-commerce arrived, and everything changed. Websites are inherently worldwide with few exceptions; we all have access to the same Internet, which makes it trivial for a modern brand to offer its products to people all over the world.
Add in the huge progress in supply chain infrastructure, including tracking and automation. You have a recipe for global retail that even small businesses can follow, even if they don’t have much money.
Use Compatible Plugins And Extensions
It also helps that the b2b woocommerce plugin can be used free of charge. You need to install the WooCommerce plugin on a WordPress site to start selling online. This makes it easy to start selling online and can make money on a global level. There is, however, a big difference between being able to reach people all over the world and being successful.
If you run a WooCommerce store and want to expand your brand’s sphere of influence, there are a variety of things you can do to help your site perform well in the world (many of these rely heavily on the rich array of extensions available for WordPress). This article will go over some of the most important ones.
Added Support For Multiple Languages
What part of the online world do you engage with? Probably not that much, and for a good reason: there’s just too much for one person to experience. We all stick to sites that meet our core requirements, researching topics, styles, functions, and languages. Can someone who only speaks English choose a Japanese site with Google Translate if they are motivated enough? Sure, but it’s hard to see why they would be.
If you want to sell internationally, you need to add support for multiple languages. Luckily, this shouldn’t be too difficult, although you should familiarize yourself with a multisite WordPress feature, which allows you to create many virtual sites on a single installation. Indeed, the first step to becoming multilingual with WooCommerce is to download translated versions of the WooCommerce plugin. You will need one site for each translation.
After that, you’ll need to have your content translated, which is a little trickier. Fortunately, you can turn to services like Weglot (see above): since it has a plugin compatible with WordPress, It is easy to set up for a store that sells things through WooCommerce.
Almost all of the translation process can be done this way, with some manual work at the end to clean things up and correct the results. If you do all of this, you’ll be ready for people from other countries to buy from you and even show up in local searches.
Provide Various Payment Options
Each country has a separate array of available payment gateways, and you should take this into account. If you don’t support a payment method a buyer wants to use; there’s a good chance they’ll walk away instead of opting for an alternative. In this writing, there are more than 80 integrations for WooCommerce. This means that you need to find out what countries like and choose the right one from the list.
On top of that, you have to learn how to deal with currencies from all over the world. WooCommerce stores everything in a single currency, but that doesn’t mean you have to show that currency to your customers.
You can use the official currency conversion widget above to ensure that all of your prices are converted consistently. Transparent, so the end-user only sees the currency he wants to use. This way, there won’t be any last-minute problems with incorrect calculations that will cause people to abandon their carts.
Improve Your Website’s Performance
It’s important to know how well your Internet works. Is it based on where you live? If you live in a place where the average internet connection is slow and unreliable, it might not work at all. And when you use the Internet to shop, what kind of device do you use to do it? Again, where you live is important. In some parts of the world, smartphones are the main way people get online, not just add-ons they always have.
So your WooCommerce store should do more than work well on laptops connected to fast Wi-Fi networks. It needs to run properly on smartphones (even older ones) connected to slow Wi-Fi or mobile data networks. If you don’t consider performance, the quality of your products won’t matter: people won’t buy from you.
In addition to getting high-performance hosting and using a CDN to make sure your site is delivered quickly around the world, you should also think about buying a theme like MobileStore for the WPtouch Pro WordPress suite (see above).
All modern eCommerce default themes work well on small screens, giving users a good experience on their phones. You want to have as few barriers as possible between your arrival and becoming a member.
Make The Content More Accessible.
Suppose your copy is fully translated and delivered through a store with fully optimized performance. Will it allow you to sell effectively all over the world? Well, not necessarily. Even if the language makes total sense to a buyer, there may be no impact. This is because different things convince different people – and then there is the issue of complexity. How easy are your product claims and features to understand?
You could make pop culture references in your copy that many people won’t get or frame things using analogies that require some knowledge. You can also use words that look correct in some countries but don’t quite fit in others. This is where machine translation often fails. The language is incredibly complicated.
Make sure you think that someone who speaks English as a second or third language might end up on this version of your site. It isn’t very practical to have an all-language version of your site. Because of its flaws, a tool like the Hemingway Editor (see above) can be very useful here. It can help you slice up your copy. Adverbs can add a lot of punch to product descriptions, but they also add a lot of complexity, which can lead to trouble.
You may have noticed a key element omitted from this piece: yes, I’m talking about shipping. Isn’t that a major concern when trying to sell internationally? Well, the truth is, a combination of smart courier companies, distribution networks (like Amazon’s FBA), and drop-shipping services makes it pretty easy to ship wherever you want.
It’s not the infrastructure that will cause you difficulties in the end. After all, you can’t take advantage of this infrastructure if you can’t get foreign buyers to visit your site and order from you, so follow the suggestions we’ve presented here to make progress towards your global goals.
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